RRemoteville

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Placer.ai logoPlacer.ai

Marketing Strategy Associate

Skills
TrainingData AnalyticsGoogle SheetsInterpreting DataMarketing AnalyticsMarketing CampaignsPresentations
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Business Administration, Marketing or a related field
  • An MBA is highly preferred
  • Strong analytical capabilities with the ability to structure hypotheses, build thoughtful analyses, and develop POCs
  • Experience in management consulting is preferred
  • 2+ years of experience in marketing, strategy, or business intelligence
  • Strong commercial mindset that biases towards revenue-generating projects and thoughtful funnel conversion
  • Experience working at the intersection of marketing and sales is preferred
  • Experience working within a SAAS B2B company
  • Strong experience with business intelligence solutions and analysis software such as Tableau or Power BI, Google Spreadsheets
  • Excellent communication skills, capable of effectively interpreting data, deriving meaningful insights and presenting data analytics and insights to senior leadership
  • Ability to work both independently and collaboratively with teams across various functions and regions, building strong relationships
  • Comfortable working with ambiguity and in an iterative environment, adapting style to changing situations and audiences
  • Proven ability to manage multiple projects simultaneously, prioritize effectively, and drive projects to completion within a fast-paced, service-oriented environment
  • Excellent written and verbal communication skills
  • Enthusiasm for learning and a proactive attitude towards tackling new challenges

Nice to have

  • innovative
  • analytical
  • collaborative
  • proactive attitude
  • strong communication skills
  • revenue-focused
  • ability to work independently
  • ability to prioritize effectively

Day to day

  • Work with Marketing Leadership to own overall and team strategies, ensuring alignment, visibility, and tracking progress
  • Serve as an internal data owner tracking and reporting on the OKR process and partnering with marketing operations on reporting capabilities
  • Manage strategic projects, develop hypotheses, and collaborate with cross-functional teams to evaluate and validate new marketing opportunities
  • Conduct research on the current performance of our content across different verticals utilizing tools
  • Analyze audience overlap among different content types to assess potential reach, content effectiveness, audience engagement, and identify areas for improvement
  • Manage a broad portfolio of projects, prioritizing based on business impact and resource availability
  • Maintain a high level of engagement with stakeholders to align project goals with business objectives and ensure seamless execution