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Marketing Targeting & Insights Analyst
Skills
Programming LanguagesData AnalyticsData ManipulationData PrivacyData Privacy Best PracticesDirect Response MarketingImage Editing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in relevant field like Computer Science, Business, Mathematics, Actuarial Science, Marketing Research
- 5+ years data analysis and reporting experience direct response omni-channel marketing environment
- Transform raw data into relevant marketing and growth insights
- Articulate findings verbally and in writing to inform campaign performance
- Health Insurance data insights expertise or learn new industry quickly
- Experience with programming languages such as R, SQL, Python, SAS
- Experience with BI tools like Power BI
- Comfort collaborating with technical roles for data collaboration
- Urgency to deliver results
- Strong written and verbal communication marketing, technology, business areas
- Understanding healthcare data privacy best practices or adapt to compliance in new industry
Nice to have
- Creative
- Strong communicator
- Collaborative
- Purposeful
- Analytical thinker
- Detail-oriented
- Results-driven
Day to day
- Inform the marketing function to help GEHA meet or exceed growth goals by using best practices to identify market trends and targeting tools. Work with data and analytics stakeholders to assist the Marketing Campaign Performance Reporting & Insights Manager. Recommend ways to better prioritize markets, prospects, and reduce the marketing cost of acquisition.
- Focus on informing the selection of large-scale direct to consumer marketing campaigns for acquisition and retention initiatives. Creatively use various data sources to provide insights and market intelligence to improve campaign results. Communicate and present findings to direct manager for share-out to all levels of management.
- Own the Marketing Targeting and Insights road map and stay in-line with campaign schedules. Understand key campaign targeting segments for effective prioritization. Research and assess new data sources to fill the Total Addressable Market (TAM) for federal employees. Report on success of targeting tools including response, retention, and segmentation algorithms.