Marketing Technology Specialist
Skills
Amazon Web ServicesAnalyticsBusinessCloud ApplicationsData ArchitectureData ExchangeTechnical Requirements
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands-on experience with Google Analytics 4 GA4 and Google Tag Manager GTM
- Experience with server-side tracking such as Meta Conversions API Google Enhanced Conversions LinkedIn Conversions API or similar
- Experience building solutions with JavaScript and Node.js including cloud-hosted applications preferably AWS
- Strong understanding of REST APIs webhooks SFTP and other integration methods
- Experience building workflow automation reporting solutions or operational tools using Google Sheets Looker Studio TapClicks Zapier or similar
- Ability to troubleshoot complex data flows and translate business requirements into technical solutions
- Familiarity with Git GitHub and AI-assisted development tools
- Familiarity with consent management platforms and privacy-conscious implementations
Day to day
- Build lightweight marketing technology tools using JavaScript Node.js and AWS to improve agency operations and client performance
- Create reusable automation reporting and analysis solutions that reduce manual work and streamline cross-team workflows
- Design and implement integrations between websites advertising platforms analytics tools reporting systems and CRM environments while troubleshooting complex data and tracking issues