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Marketo Marketing Automation Specialist

Skills
Professional SkillsCampaign ExecutionCustomer ConversionLanding PagesLead ManagementMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Solid written, verbal, and presentation communication skills
  • Strong team and individual player
  • Maintains composure during all types of situations
  • Collaborative by nature
  • High standards of professionalism
  • Consistently producing high quality results
  • Self-sufficient and independent requiring very little supervision or intervention
  • Demonstrate flexibility and openness to bring creative solutions to address issues
  • US citizens and those authorized to work in the US are encouraged to apply

Day to day

  • Design, implement, and manage automated marketing campaigns within Marketo, including email, landing pages, and forms
  • Plan, create, and execute email marketing campaigns aligning with overall marketing strategies
  • Develop and manage nurturing and lifecycle programs to optimize customer conversion process
  • Conduct A/B testing and other optimization techniques to improve campaign effectiveness
  • Work closely with content, design, project management, and account teams to ensure cohesive and effective marketing strategies
  • Identify and implement process improvements to enhance efficiency and effectiveness of marketing automation efforts
  • Manage targeted email lists to improve engagement and conversion rates

Hiring process

  • Remote contractor
  • Potential for extension