Marketo Marketing Automation Specialist
Skills
Professional SkillsCampaign ExecutionCustomer ConversionLanding PagesLead ManagementMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Solid written, verbal, and presentation communication skills
- Strong team and individual player
- Maintains composure during all types of situations
- Collaborative by nature
- High standards of professionalism
- Consistently producing high quality results
- Self-sufficient and independent requiring very little supervision or intervention
- Demonstrate flexibility and openness to bring creative solutions to address issues
- US citizens and those authorized to work in the US are encouraged to apply
Day to day
- Design, implement, and manage automated marketing campaigns within Marketo, including email, landing pages, and forms
- Plan, create, and execute email marketing campaigns aligning with overall marketing strategies
- Develop and manage nurturing and lifecycle programs to optimize customer conversion process
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness
- Work closely with content, design, project management, and account teams to ensure cohesive and effective marketing strategies
- Identify and implement process improvements to enhance efficiency and effectiveness of marketing automation efforts
- Manage targeted email lists to improve engagement and conversion rates
Hiring process
- Remote contractor
- Potential for extension