Media Performance Lead
Skills
AdvertisingCreative OptimizationDigital MediaFacebook AdsGoogle AdsGoogle AnalyticsInternational Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor or master’s degree within Marketing or similar level of education
- Experience in marketing with solid understanding of regional media landscape and how different digital media channels work together
- Up to date with latest trends and best practices on targeting creative optimization automation and attribution in digital marketing channels
- At least 5 years’ experience in similar roles with strong record of driving online sales growth
- Skills in global marketing platforms such as Google DV360 Google Ads SA360 Facebook Ads and Google Analytics
- Experience from agency side of media buying for global brands in an international context is preferable
- Fluent in English written and spoken
- Experience in international multicultural and multifunctional environments is a merit
Nice to have
- Entrepreneurial mindset
- Good attention to detail
- Excellent communication skills
Day to day
- Lead up our digital media activation in a cluster of markets within the EMEA region.
- Drive volume growth and support strategic targets such as increasing electric car and online sales.
- Collaborate closely with local marketing leaders and functional specialist teams to build a new operating model.
- Ensure best in class digital media activation in the region.
- Act as key sparring partner of the media agency for the region and approve day-to-day optimizations and channel budget splits.
- Develop and execute test and learn initiatives with channel specialists.
- Work closely with content and creative teams to ensure optimal content delivery.
- Investigate new regional digital media opportunities to support local market growth and brand building.
- Ensure media activation aligns with media strategy and planning team guidelines.
Hiring process
- Apply by the 11th of August 2024. Recruitment process starts after week 33. Submit in English. No email applications.