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Media Relations Specialist

Skills
JournalismMedia RelationsPitching MediaPublic RelationsStrategic Public Relations Planning
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Communications, Journalism, Public Relations, or a related field
  • At least 3 years of experience in media relations within the automotive, transportation, or technology sectors
  • Proven track record of successful media placements and building relationships with journalists and influencers
  • Excellent communication and interpersonal skills
  • Ability to articulate clear and persuasive pitches
  • Strong organizational skills
  • Ability to manage multiple projects simultaneously under tight deadlines
  • Familiarity with PR tools and databases like Propel, Cision, Muck Rack, or similar
  • Creative and strategic thinker
  • Identifies media opportunities

Nice to have

  • Creative thinker
  • Strategic planning

Day to day

  • Developing and implementing effective media pitching strategies
  • Crafting pitch lists and coordinating interviews
  • Preparing clients with necessary background and briefing materials
  • Ensuring communications strategies are executed flawlessly and align with clients’ goals
  • Enhancing clients’ public profiles through strategic media relations efforts