RRemoteville
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Media Relations Strategist

Skills
B2CContinuous ImprovementDatabasesJournalismList DevelopmentMean StackMedia Relations
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years professional experience in PR marketing communications or journalism
  • 2+ years media relations experience at a PR agency
  • Bachelor’s degree in PR marketing communications journalism or related field
  • Proficient in AP Style
  • Proficient with Cision and/or Muck Rack for media list development and research
  • Proficient with media query services for pitching stories
  • Experience with CoverageBook is a bonus
  • Highly punctual and deadline driven
  • Takes a proactive role in professional development
  • Driven to grow and seek out learning opportunities
  • Must have your own computer (relevant software and subscriptions provided)

Nice to have

  • Self-motivated
  • Independent
  • Collaborative
  • Resourceful
  • Can-do attitude
  • Mentorship-minded

Day to day

  • Build and maintain targeted media lists using media databases and online research to support focused outreach campaigns
  • Develop creative pitches press releases and story angles that secure coverage for B2B and B2C clients
  • Manage media outreach interviews monitoring and reporting while collaborating closely with senior PR leaders account managers and copywriters