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Mobile Growth Manager - Performance Marketing

Skills
CampaignsConducting WorkshopsGoogle Data StudioGrowth HackingMarketingMarketing Campaign ManagementOnline Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience in performance marketing (e.g., Apple Search Ads, Google App campaigns, Google Search, and Meta advertising)
  • Familiarity with app and web marketing, preferably in an agency environment
  • Deep understanding of the mobile tracking and measurement ecosystem, including MMPs, SkAd network, events' setup, SDK, and pixel tracking
  • Up-to-date knowledge of current trends and best marketing practices
  • Experience with creative assets
  • Ability to collect, visualize, and analyze detailed information
  • Familiarity with campaign management tools (Kenshoo, SearchAds.com), automation of campaign optimization, and A/B and multivariate experiments
  • Experience with reporting tools (e.g., Google Data Studio, Tableau)
  • Outstanding written and verbal English communication skills

Day to day

  • Be a pivotal player in our marketing team, taking charge of diverse user acquisition channels, including Google, Apple Search Ads, and Meta.
  • Work on various client projects to maximize ROAS and LTV while managing paid budgets efficiently.
  • Collaborate with ASO experts to drive installs and optimize lifecycle marketing for sustainable growth.