North America Marketing Leader
Skills
Software As A ServiceAdoptionCustomer SuccessEdtechMarket OpportunitiesMarketing AnalyticsPublic Libraries
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years of marketing experience in EdTech education publishing SaaS or related industries
- Experience partnering closely with sales teams to drive revenue growth
- Strong understanding of demand generation customer lifecycle marketing product marketing and go-to-market strategy
- Experience supporting both acquisition and customer expansion initiatives
- Ability to influence cross-functional teams without direct management authority
- Experience presenting to stakeholders
- Strong analytical mindset with experience using data to drive business decisions
- Knowledge of the K-12 education market is a plus
- Experience in higher education is also a plus
- Willingness to travel for customer meetings conferences sales planning and regional business activities
Nice to have
- Strategic
- Analytical
- Cross-functional
- Influential
- Customer-focused
Day to day
- Own and execute the North America marketing strategy to support regional revenue growth retention and customer expansion
- Partner with sales customer success product and state partnership teams to align go-to-market priorities and improve market impact
- Lead regional launches campaigns webinars events and communications while using data to refine performance and strengthen pipeline contribution