What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven off-page SEO or digital PR experience
- Strong research and outreach skills
- Familiarity with Ahrefs Semrush Google Search HARO-style platforms or media databases
- Ability to evaluate link quality topical relevance and authority
- Experience with local SEO citations is a plus
- Experience with AI search or generative engine visibility is a plus
Nice to have
- Strategic
- Ethical
- Detail-oriented
- Relationship-driven
- Analytical
Day to day
- Develop and execute off-page SEO strategies that strengthen client credibility and authority across search engines AI platforms and the wider web
- Research and secure high-quality backlinks media mentions citations and brand references through ethical outreach and relationship building
- Track earned placements and evaluate link quality topical relevance and authority to improve organic visibility local SEO and AI search presence
Hiring process
- Send a short summary of your off-page SEO experience
- Share examples of links mentions or PR placements you helped earn
- List the tools and outreach methods you use
- Provide your hourly rate or per-project pricing
- Include a brief note on how you evaluate backlink or mention value