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Organic UGC Lead

Skills
AlgorithmsAnalyticsHooksInstagramOperationsPacingProgrammes
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Built or scaled large organic social accounts
  • Strong understanding of internet culture
  • Ability to identify why content succeeds or fails
  • Systems thinking and rapid iteration
  • Moves quickly without sacrificing quality
  • Founder-level ownership and resourcefulness
  • Exceptional creative taste

Nice to have

  • Fast mover
  • High ownership
  • Creative taste
  • Internet culture fluency
  • Quality focused

Day to day

  • Own the entire organic social system across TikTok Instagram YouTube Shorts Facebook and other key platforms
  • Build a repeatable viral content engine that produces high-performing short-form content at scale
  • Recruit brief and manage creators clippers and distribution partners while using AI-first workflows to increase output and quality
  • Monitor analytics test formats and optimize hooks storytelling pacing and posting strategies to drive qualified user growth