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Organic UGC Lead

Skills
AlgorithmsAnalyticsHooksInstagramOperationsPacingProgrammes
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Built or scaled large organic social accounts
  • Strong understanding of internet culture and what makes content succeed
  • Ability to think in systems and optimize based on analytics
  • Moves quickly while maintaining quality
  • Relentless resourcefulness and founder-level ownership
  • Exceptional creative taste
  • Deep knowledge of TikTok Instagram and YouTube algorithms

Nice to have

  • Fast mover
  • High ownership
  • Creative taste
  • Internet culture savvy
  • Relentlessly resourceful

Day to day

  • Own the full organic social system across TikTok Instagram YouTube Shorts Facebook and other key platforms
  • Build repeatable viral content engines that consistently produce high-performing short-form UGC at scale
  • Recruit brief and manage creators clippers and distribution partners while using AI-driven workflows to amplify output and performance