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Paid Advertising Specialist

Skills
AdvertisingAudience SegmentationBid StrategyBusiness InsightsLinkedinManagementMicrosoft Surface
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 4+ years of hands-on experience managing Meta Ads and Google Ads campaigns
  • Demonstrated ability to own campaign performance metrics and drive optimization decisions
  • Experience with HubSpot or comparable CRM/marketing platform for segmentation and reporting
  • Strong analytical mindset with the ability to translate data into clear recommendations
  • Excellent written and verbal communication skills
  • Ability to work independently and proactively in a remote fast-paced environment
  • Strong organizational skills with the ability to manage multiple campaigns simultaneously

Nice to have

  • Data-driven
  • Strategic
  • Proactive
  • Collaborative
  • Detail-oriented
  • Adaptable

Day to day

  • Own and lead paid advertising strategy across Meta Ads and Google Ads with hands-on campaign execution and continuous optimization
  • Analyze campaign performance deeply and translate KPIs into smart budget, targeting, and creative recommendations
  • Collaborate cross-functionally to align campaigns with content, partnerships, and business goals while proactively surfacing risks and opportunities