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Paid Content Associate
Skills
Content CreationContent DevelopmentContent ManagementContent StrategyData-Driven Decision MakingEditingFrom Conception To Completion
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Collaborate and manage content-related projects from conception to completion ensuring deadlines and objectives are met
- Coordinate with external agencies for content creation ensuring alignment with brand guidelines and objectives
- Understand and analyze performance media metrics to make optimizations and recommendations
- Use data-driven insights to optimize strategies improve conversion rates and drive revenue growth
- Strong writing and editing skills with a keen eye for detail
- Proficiency in content creation tools and social media platforms
- Ability to analyze data and derive insights to optimize content strategies
- Strong track record as an exceptional team player with business and brand agility
- Excellent project management communication and collaboration skills
- Obsession for understanding customer behavior and exploring innovative ways to engage consumers
Nice to have
- CPG experience food/beverage
- Continuous Improvement
- Passion to Win
- Organization and Multi-Tasking
- People Skills
- Grit and Determination
Day to day
- Overseeing the content project pipeline through building new content briefs curating creative and managing the flow of engaging content across various digital platforms specializing in paid channels
- Streamline project pipeline to enhance brand visibility connect with target audience and drive customer engagement
- Working closely with Growth Marketing and Omnichannel Marketing teams to deliver content critical for executing marketing plans
- Partnering with brand communications team to align content with brand strategy