Paid Digital Marketing Manager
Skills
Ad ServingAttribution ModelingDigital MarketingDigital MediaGrowth StrategiesMarketing Budget ManagementPaid Search Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of digital marketing experience in paid search, paid social, and programmatic digital communications across web and mobile platforms
- Experience with Google Ads, Facebook, Microsoft Ads, and other digital media platforms
- Highly analytical mindset with data-driven decision-making abilities
- Experience collaborating with multi-functional teams and external agencies
- Excellent quantitative and analytical skills to interpret data and translate it into actionable proposals
- Comfortable in a fast-paced environment with tight deadlines, multitasking, and prioritizing projects
Nice to have
- Experience managing digital growth strategies within the ag industry
- Strong technical acumen with tools like Google Analytics, Amplitude, Tableau, Salesforce, and Marketo
- Proven experience working with senior leadership teams
- Results-oriented mindset
- Experience managing call tracking platform integration
- Understanding of multiple digital channels
Day to day
- Develop and execute digital marketing campaigns to engage current and prospective customers across multiple digital channels.
- Lead digital marketing initiatives to create a seamless user experience and maximize digital conversions.
- Utilize data analytics for decision making, iterating on marketing campaigns, and achieving digital program goals.
- Collaborate with cross-functional teams to shape and implement digital strategies that impact business growth.