RemotevilleRemote Paid Digital Marketing Specialist Job in Raleigh, NC insightsoftware
Paid Digital Marketing Specialist insightsoftware
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Bing AdsBusiness ReviewsDigital MarketingGoogle AdsGoogle Data StudioMarketing AttributionPaid Media AdvertisingPaid Social MediaRemarketingSearch Engine Optimization
Mid-level (3-4 years) - Senior (5-8 years)
RaleighNC
Connected Solutions for the Office of the CFO
2035+ employees
SaaS
Role
Who you are
- Bachelor's degree in Marketing or Business required.
- 3-5 years' experience in digital marketing, specifically in B2B and software sectors.
- Proficient with Google Ads, Bing Ads, and advanced Excel.
- Ability to analyze data and provide actionable insights.
- Experience with ABM tools and SEO co-optimization is highly beneficial.
Desirables
- Tableau expertise
- Power Bi knowledge
- Google Data Studio experience
What the job involves
- Lead acquisition efforts across various paid media channels.
- Manage daily performance reports and budget management in paid search campaigns.
- Collaborate with the Director of Digital Marketing and agency to achieve strategic objectives.
- Utilize multi-touch attribution tools and Google Analytics for data analysis and insights.
- Optimize campaigns through audience targeting and remarketing strategies.
Company
Company mission
insightsoftware is a global provider of Connected Solutions for the Office of the CFO, transforming how teams operate and empowering leaders to make timely and informed decisions.Company benefits
- Dynamic environment with growth opportunities
- Work with a leading software company
- Opportunity to work on enterprise-level campaigns
Company values
- Data-driven
- Empowerment
- Innovation
- Productivity