RRemoteville

How Remoteville checks and expires listings

Paessler GmbH logoPaessler GmbH

Paid Marketing Manager

Skills
Attention To DetailMarketingMarketing StrategyPerformance MetricsSkilled Multi-TaskerStrategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-3 year work experience as a paid marketing specialist, preferably within enterprise software/SaaS or a marketing agency
  • Expertise in Google Ads, Bing Ads, and other paid marketing platforms managing campaigns at scale
  • Strong analytical and Excel/Google Sheets skills
  • Comfortable working in a fast-paced, challenging environment with daily changes
  • Data-driven and intellectually curious
  • Creative thinker who can define problems and own solutions
  • BA/BS in Marketing, Business, Economics, or relevant degree, or paid marketing experience

Nice to have

  • Experience with A/B and conversion rate optimization testing
  • Experience with Content Management Systems (NEOS & Hubspot)
  • Experience with CRMs (Salesforce)
  • Experience with Marketing Automation Platforms (HubSpot)

Day to day

  • Build and manage paid media campaigns within budget for maximum return
  • Evaluate and optimize spend through ads, landing pages, and user funnels to meet KPIs and budgets
  • Measure and report performance of digital marketing campaigns and audit success against goals
  • Collaborate with internal teams to improve and develop new landing pages and content while maintaining consistent messaging
  • Research and test new channels and vendors to expand reach and lower cost per acquisition
  • Brainstorm and execute on new creative growth strategies and demand generation tactics for more conversions
  • Conduct A/B tests across lead generation programs for continuous improvement from inbound traffic

Hiring process

  • Submit a written case study assignment and video presentation