Remote Paid Marketing Manager Job in UK Paessler GmbH

Who you are

• 2-3 year work experience as a paid marketing specialist, preferably within enterprise software/SaaS or a marketing agency
• Expertise in Google Ads, Bing Ads, and other paid marketing platforms managing campaigns at scale
• Strong analytical and Excel/Google Sheets skills
• Comfortable working in a fast-paced, challenging environment with daily changes
• Data-driven and intellectually curious
• Creative thinker who can define problems and own solutions
• BA/BS in Marketing, Business, Economics, or relevant degree, or paid marketing experience

Desirables

• Experience with A/B and conversion rate optimization testing
• Experience with Content Management Systems (NEOS & Hubspot)
• Experience with CRMs (Salesforce)
• Experience with Marketing Automation Platforms (HubSpot)

What the job involves

• Build and manage paid media campaigns within budget for maximum return
• Evaluate and optimize spend through ads, landing pages, and user funnels to meet KPIs and budgets
• Measure and report performance of digital marketing campaigns and audit success against goals
• Collaborate with internal teams to improve and develop new landing pages and content while maintaining consistent messaging
• Research and test new channels and vendors to expand reach and lower cost per acquisition
• Brainstorm and execute on new creative growth strategies and demand generation tactics for more conversions
• Conduct A/B tests across lead generation programs for continuous improvement from inbound traffic

Application process

• Submit a written case study assignment and video presentation