Paid Media Analyst

Skills
AnalyticsBusiness InsightsGoogle AnalyticsLookerMarketingMarketing AnalyticsPaid Media Advertising
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum 3 years experience in marketing analytics with a focus on paid media.
  • Proficient in Google Analytics Looker Studio Microsoft Excel and SQL.
  • Strong communication skills adept at data synthesis and actionable insights.
  • Capable of managing multiple projects in a rapidly changing environment.
  • Analytical and curious about emerging technologies and ad tech evolutions.

Nice to have

  • Analytical
  • Data-driven
  • Experienced
  • Team player

Day to day

  • Collect and consolidate campaign data from multiple channels into a master source.
  • Create detailed monthly and quarterly reports for various teams.
  • Analyze performance data from both channel platforms and Google Analytics.
  • Assist in setting up and analyzing test & learn strategies for channels.
  • Develop reporting processes and workflows.
  • Collaborate with marketing peers and creative teams to refine campaign strategies.