Paid Media Analyst
Skills
AnalyticsBusiness InsightsGoogle AnalyticsLookerMarketingMarketing AnalyticsPaid Media Advertising
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 3 years experience in marketing analytics with a focus on paid media.
- Proficient in Google Analytics Looker Studio Microsoft Excel and SQL.
- Strong communication skills adept at data synthesis and actionable insights.
- Capable of managing multiple projects in a rapidly changing environment.
- Analytical and curious about emerging technologies and ad tech evolutions.
Nice to have
- Analytical
- Data-driven
- Experienced
- Team player
Day to day
- Collect and consolidate campaign data from multiple channels into a master source.
- Create detailed monthly and quarterly reports for various teams.
- Analyze performance data from both channel platforms and Google Analytics.
- Assist in setting up and analyzing test & learn strategies for channels.
- Develop reporting processes and workflows.
- Collaborate with marketing peers and creative teams to refine campaign strategies.
