Paid Media & Growth Expert
Skills
Collaborative EnvironmentContract Research OrganizationData AnalyticsEmail DesignLanding PagesMarket ResearchOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience managing performance campaigns on Meta Google and TikTok for eCommerce or digital-first businesses
- Strong media planning marketing communication and new media skills
- Proficiency in research data analysis and experimentation
- Hands-on experience with Meta Ads Manager Google Ads Google Analytics TikTok Ads Manager and attribution tools
- Proven track record of improving ROAS CAC LTV and conversion rates
- Strong quantitative skills attention to detail and comfort with budgets forecasts and performance models
- Ability to work independently remotely and manage multiple client accounts or projects
- Bachelor’s degree in Marketing Business Communications or related field or equivalent experience
Nice to have
- Collaborative
- Detail-oriented
- Analytical
- Independent
- Fast-paced
Day to day
- Plan, launch, and optimize paid media campaigns across Meta, Google, and TikTok for eCommerce clients
- Build and manage campaign structures, conduct A/B tests, and refine targeting and bidding strategies using performance data
- Analyze campaign metrics, prepare clear reports, and translate insights into actionable recommendations for clients and stakeholders
- Collaborate with account managers, creatives, and developers to align strategy, messaging, and growth experiments
