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Paid Media Campaign Manager
Skills
Business-To-BusinessCampaignsMarketing Campaign ManagementPaid Media Advertising
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least 3 years of B2B media or advertising experience in account management, project management, or campaign management
- Good understanding of B2B trade press paid media channels
- High attention to detail with the ability to manage multiple campaigns
- Experience in gathering and manipulating reporting data and presenting campaign results to clients
- Experience working with clients globally, particularly Europe and North America
- Experience working within life science, healthcare, or medical communications would be preferred
- A scientific degree would be beneficial but not essential
Day to day
- Review campaign assets produced by the team to ensure they hit the objective
- Ensure the database is up-to-date and accurate, including requesting media packs from publishers
- Build strong relationships with client contacts and effectively communicate client expectations, plans, budgets, and performance metrics across the wider business
- Act as the day-to-day contact to address any challenges that arise