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Paid media executive

Skills
Analytical SkillsBriefsCross-Functional CollaborationsCustomer AcquisitionKey MetricsLanding PagesMonitoring Performance
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong media planning skills including budget management channel selection and campaign optimisation
  • Experience in social media marketing and Social Media Optimisation to drive growth and engagement
  • Effective communication and writing skills for clear briefs performance summaries and cross-functional collaboration
  • Proficiency with digital advertising tools and analytics platforms such as Google Ads Meta Ads and Google Analytics
  • Demonstrated ability to interpret data generate insights and adjust campaigns based on performance
  • Ability to work independently in a remote setting manage multiple campaigns and meet deadlines
  • Bachelor's degree in Marketing Communications Business or a related field or equivalent practical experience

Nice to have

  • Health tech experience
  • Telehealth experience
  • Consumer apps experience

Day to day

  • Plan, execute, and optimise paid media campaigns across digital channels to drive user acquisition and engagement.
  • Develop media plans, set up campaigns on Google Ads, social platforms, and other networks, and monitor performance against key metrics.
  • Analyse campaign data, produce regular reports, and make data-driven recommendations to improve ROI and marketing effectiveness.