Paid Media Manager
Skills
Paid Media AdvertisingPaid Media StrategyGoogle AdsMeta/Facebook AdsMicrosoft AdsPPL NetworksA/B Testing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of hands-on paid media experience in-house or at an agency
- Experience managing Google Ads Meta/Facebook Ads and Microsoft Ads
- B2B SaaS experience with understanding of longer sales cycles and MQL pipeline metrics
- Strong analytical skills with ability to translate data into strategic recommendations
- Proven ability to manage and optimize multi-channel paid media budgets independently
- Solid understanding of conversion tracking attribution models and marketing analytics
- Proficiency with reporting tools and CRM-integrated marketing analytics such as Salesforce
- Familiarity with AI-powered tools and workflows for paid media
- Excellent attention to detail and ability to manage multiple campaigns and priorities
Nice to have
- Detail-oriented
- Analytical
- Cross-functional collaborator
- Adaptable
- Results-driven
Day to day
- Own and optimize paid media campaigns across search social and emerging channels to drive qualified pipeline for a B2B SaaS product
- Manage paid media budgets monitor performance trends and deliver clear weekly and monthly recommendations to leadership
- Collaborate with senior marketing and cross-functional teams to build campaigns test creative and audiences and improve conversion results