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Paid Media Manager
Skills
DTCDigital MarketingPaid Media AdvertisingPaid Social Media AdvertisingPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in marketing, business administration, or related field.
- Proven experience in performance marketing with focus on social, search, programmatic media.
- Proficiency in programmatic media platforms like Google Display Network, DSPs, DMPs.
- Strong analytical skills and interpretation of data.
- Familiarity with Amazon Marketing Cloud, AI, ML.
- Excellent communication and leadership skills.
- Experience managing agency relationships and cross-functional collaboration.
- Proactive, self-motivated, deadline-driven.
- Results-oriented, new customer acquisition focus.
- Ambitious, resilient, solution-oriented.
- Committed to high standards and continuous improvement.
- Thrives in team and autonomous environments.
- Creative and unorthodox thinker.
- Effective communication.
Nice to have
- Affiliate network advertising
- Genuine ambition
- Resilient
- Pragmatic
- Self-starter
- Creative thinker
- Effective communicator
Day to day
- Oversee, execute, and optimize media campaigns across various channels.
- Refine campaign performance using A/B testing, audience segmentation.
- Develop and execute a full-funnel paid social media strategy on platforms like Facebook, Instagram.
- Manage performance marketing budget and allocate resources efficiently.
- Collaborate with cross-functional teams and external agency partners.
- Track, analyze, and report key performance metrics.
- Drive customer acquisition through targeted marketing campaigns.
- Stay updated with industry trends and best practices.
- Lead and mentor performance marketing managers.
- Manage relationships with agency partners.
- Collaborate on digital content creation.