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Paid Media Manager
Skills
DTCDigital MarketingPaid Media AdvertisingPaid Social Media AdvertisingPerformance MarketingDigital MarketingPaid Media Advertising
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience in managing social, search, and programmatic media campaigns.
- Strong analytical skills and proficiency in platforms like Google Display Network, DSPs, and DMPs.
- Excellent communication and leadership skills with a track record of inspiring teams and managing external agency relations.
- Familiarity with future technologies, such as Amazon Marketing Cloud, AI, and ML, is desirable.
Nice to have
- Affiliate marketing experience
- AI and ML knowledge
Day to day
- Oversee the planning, execution, and optimization of performance marketing media campaigns.
- Relentlessly refine performance metrics and optimize ROI across social, search, and programmatic channels.
- Develop comprehensive full-funnel paid social media strategies for platforms like Facebook, Instagram, and TikTok.
- Lead and mentor a team of performance marketing managers while fostering a culture of innovation and continuous learning.
- Manage the performance marketing budget for maximum impact and collaborate with cross-functional teams to integrate marketing efforts seamlessly.