Paid Media Manager
Skills
Adobe PhotoshopAdvertisingCorporate SDigital StrategyGoogle AdsJournalismMedia Buying
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years' experience managing paid media campaigns
- Strong Google Ads and Meta Ads experience
- Understanding of lead generation
- Comfortable with GA4 and Google Tag Manager
- Ability to analyse data and make informed decisions
- Able to explain marketing clearly without buzzwords
- Ownership and care for client success
Nice to have
- Agency experience
- Dental or healthcare exposure
- High-ticket lead gen experience
- CRM and attribution knowledge
- Interest in AI tools
Day to day
- Manage Google Ads and Meta Ads campaigns from strategy through to optimisation
- Analyse campaign performance and make data-driven decisions
- Build landing page recommendations to improve conversions
- Set up and monitor conversion tracking across GA4 GTM Meta Pixel and Conversion API
- Produce clear client reports and collaborate with creative social media and web teams
- Test learn and continually improve campaign performance
Hiring process
- Send CV and campaign examples to contact@thebiggerbrand.co.uk or message via LinkedIn
