Paid Media Manager

Skills
Adobe PhotoshopAdvertisingCorporate SDigital StrategyGoogle AdsJournalismMedia Buying
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years' experience managing paid media campaigns
  • Strong Google Ads and Meta Ads experience
  • Understanding of lead generation
  • Comfortable with GA4 and Google Tag Manager
  • Ability to analyse data and make informed decisions
  • Able to explain marketing clearly without buzzwords
  • Ownership and care for client success

Nice to have

  • Agency experience
  • Dental or healthcare exposure
  • High-ticket lead gen experience
  • CRM and attribution knowledge
  • Interest in AI tools

Day to day

  • Manage Google Ads and Meta Ads campaigns from strategy through to optimisation
  • Analyse campaign performance and make data-driven decisions
  • Build landing page recommendations to improve conversions
  • Set up and monitor conversion tracking across GA4 GTM Meta Pixel and Conversion API
  • Produce clear client reports and collaborate with creative social media and web teams
  • Test learn and continually improve campaign performance

Hiring process

  • Send CV and campaign examples to contact@thebiggerbrand.co.uk or message via LinkedIn