Remote Paid Media Specialist Job in United States Bonfire

Who you are

• Oversee paid acquisition strategy and execution to promote Bonfire and drive new users.
• Manage all ad platform campaigns, budgets, and projections.
• Identify and test new marketing channels and tactics.
• Own the reporting process to accurately report on the ROI of advertising campaigns.
• Collaborate with the marketing team to develop, execute, and optimize marketing strategies.
• Manage relationships with external vendors.
• Perform competitive and industry research to stay up to date on the latest trends.
• High School Graduate OR equivalent.
• 3+ years of tactical paid search and/or social experience.
• Present case studies on paid search and/or social strategies.
• Travel documents like an unexpired passport.
• Access to a distraction-free home workspace with high-speed internet and smartphone.
• Technologically savvy, ability to adapt to technology changes.
• Good working knowledge of Google business and collaboration tools/software.

Desirables

• Deep understanding of paid search and social advertising platforms.
• Strong understanding of all marketing channels.
• Proven success across paid marketing channels.
• Excellent communication skills.
• Drive and curiosity to test and explore new channels.
• Self-motivated with new ideas.
• Up to date with the latest marketing trends.
• Strong project management abilities.
• Effective analytical skills.
• Experience running and analyzing CRO experiments.
• Familiar with modern analytics platforms.
• Ability to comprehend technical documentation.
• Seek diverse perspectives.
• Operate safely in the workplace.

What the job involves

• The Paid Media Specialist is a critical member of our Growth Marketing team and will be responsible for driving new users to Bonfire across all marketing channels.
• Manage all ad platform campaigns, budgets, and projections while optimizing for ROAS and various performance metrics.
• Collaborate with the marketing team to develop, execute, and optimize marketing strategies to acquire new quality users that drive value for Bonfire for years to come.