RRemoteville
Bonfire logoBonfire

Paid Media Specialist

Skills
Advertising CampaignsComputer LiteracyContract Research OrganizationMVTMarketing StrategyPaid Search StrategyReturn On Investment
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Oversee paid acquisition strategy and execution to promote Bonfire and drive new users.
  • Manage all ad platform campaigns, budgets, and projections.
  • Identify and test new marketing channels and tactics.
  • Own the reporting process to accurately report on the ROI of advertising campaigns.
  • Collaborate with the marketing team to develop, execute, and optimize marketing strategies.
  • Manage relationships with external vendors.
  • Perform competitive and industry research to stay up to date on the latest trends.
  • High School Graduate OR equivalent.
  • 3+ years of tactical paid search and/or social experience.
  • Present case studies on paid search and/or social strategies.
  • Travel documents like an unexpired passport.
  • Access to a distraction-free home workspace with high-speed internet and smartphone.
  • Technologically savvy, ability to adapt to technology changes.
  • Good working knowledge of Google business and collaboration tools/software.

Nice to have

  • Deep understanding of paid search and social advertising platforms.
  • Strong understanding of all marketing channels.
  • Proven success across paid marketing channels.
  • Excellent communication skills.
  • Drive and curiosity to test and explore new channels.
  • Self-motivated with new ideas.
  • Up to date with the latest marketing trends.
  • Strong project management abilities.
  • Effective analytical skills.
  • Experience running and analyzing CRO experiments.
  • Familiar with modern analytics platforms.
  • Ability to comprehend technical documentation.
  • Seek diverse perspectives.
  • Operate safely in the workplace.

Day to day

  • The Paid Media Specialist is a critical member of our Growth Marketing team and will be responsible for driving new users to Bonfire across all marketing channels.
  • Manage all ad platform campaigns, budgets, and projections while optimizing for ROAS and various performance metrics.
  • Collaborate with the marketing team to develop, execute, and optimize marketing strategies to acquire new quality users that drive value for Bonfire for years to come.