Paid Media Strategist
Skills
Asset ManagementB2CBriefsCustomer Relationship ManagementIdentifying New OpportunitiesManagementNew Business Opportunities
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least 3 to 4 years' experience in paid media either agency or client side
- Proven experience developing paid media strategies not just campaign execution
- Strong knowledge of Google Ads LinkedIn and Meta advertising platforms
- Experience planning integrated paid media campaigns across multiple channels
- Experience identifying wider media opportunities such as sponsorships publisher partnerships or third party advertising solutions
- Experience using reporting platforms such as Looker Studio
- Ability to interpret data and confidently present recommendations to clients
- Experience managing client relationships and presenting to stakeholders
- Strong organisational skills with the ability to manage multiple priorities
- Experience within financial services is desirable
Nice to have
- Commercially minded
- Client facing
- Strategic thinker
- Detail oriented
- Proactive
- Organised
Day to day
- Develop and deliver paid media strategies across a varied portfolio of financial services clients, blending commercial thinking with hands-on platform execution.
- Translate client briefs into multi-channel paid media plans and uncover opportunities beyond core platform activity to improve outcomes.
- Build, optimise and report on campaigns across Google Ads Meta and LinkedIn while presenting clear strategic recommendations to stakeholders.