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Paid Search & Social Media Specialist
Skills
Conversion TrackingDemographicsImpressionInstagramLanding PagesManagementPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands-on experience managing paid advertising campaigns across multiple digital platforms
- Strong understanding of Google Ads Bing Ads Meta Ads and paid social platforms
- Experience with campaign setup targeting tracking optimization and reporting
- Ability to analyze campaign data and make performance-based decisions
- Familiarity with conversion tracking pixels UTMs tags and attribution
- Strong writing skills for ad copy social posts headlines and campaign messaging
- Comfortable managing multiple campaigns and platforms at once
- Detail-oriented analytical and proactive
Nice to have
- Performance-driven
- Creative thinker
- Analytical mindset
- Detail-oriented
- Proactive
- Multi-tasker
Day to day
- Manage and optimize paid advertising campaigns across Google Ads Bing Microsoft Ads Meta Ads LinkedIn TikTok YouTube X and emerging platforms.
- Build targeting strategies run A B tests and refine ad copy creative and audiences to improve performance metrics.
- Support social publishing follower growth SEO indexing and website visibility while coordinating reporting and campaign insights.