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Paid Search Specialist

Skills
Google AdsPaid Search Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Analytical with ability to detect patterns in data
  • Experienced in nuances of Google Ads campaign types
  • Collaborates with commercial, creative, and website teams
  • Understands full funnel to maximise CVR and AOV
  • Focused on profitable growth
  • 2+ years DTC Paid Search experience managing £50k+ per month ad spend, primarily Google
  • Full funnel ecommerce performance marketing exposure
  • Comfortable with analytics platforms and spreadsheets
  • Biased to action with high-growth environment
  • High standards with ownership mentality
  • Top organisational skills
  • Exceptional communicator

Nice to have

  • Data driven
  • Entrepreneurial excitement
  • Relentless drive to excellence

Day to day

  • Driving activity across all paid search platforms for Freja, a growing food brand in the UK
  • Managing Google Ads and Amazon Ads accounts, and expanding into secondary search platforms like Bing and Citrus
  • Collaborating with the growth team on other performance channels and providing insights to inform creative and strategic decisions
  • Ensuring efficient expansion and achieving incremental margin contribution beyond CPA and ROAS metrics
  • Taking full ownership of ad spend, revenue, and CPA/ROAS targets, and working hands-on with campaigns, ad sets, and creative tests