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Paid Search Specialist
Skills
Analytical SkillsBudgetingCampaignsConversion TrackingCross-Channel MarketingMarketing Campaign ManagementScanning Electron Microscopy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4–6 years in SEM with hands-on campaign management experience
- Proven experience with Google PMAX and cross-channel paid search strategies
- Strong analytical skills and comfort working with performance data
- Ability to work independently, manage multiple accounts, and communicate clearly with internal teams
- Strong current knowledge of SEM platforms bidding strategies and industry trends
Nice to have
- Independent
- Detail-oriented
- Analytical
- Collaborative
- Accountable
Day to day
- Execute and optimize paid search and SEM campaigns with precision and accountability
- Build and launch client-aligned campaigns that support budget goals and measurable performance outcomes
- Analyze performance data, identify gaps, and deliver clear actionable recommendations to improve ROI
- Manage conversion tracking, reporting, and ongoing collaboration with internal strategists