Paid Search Strategist

Skills
AllocationsAudience SegmentationContract Research OrganizationIdentifying New OpportunitiesLanding PagesMarketing StrategyMedia Buying
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience managing paid search campaigns in an agency environment
  • Strong knowledge of Google Ads and Microsoft Ads
  • Hands-on experience with SA360 Performance Max and advanced search tools
  • Proficiency with GA4 and Looker Studio
  • Ability to manage budgets across multiple accounts while driving measurable ROI

Nice to have

  • Curious
  • Ownership-minded
  • Collaborative
  • Trustworthy

Day to day

  • Develop and manage paid search campaigns across Google Ads and Microsoft Ads for DTC clients
  • Build and optimize strategies that drive acquisition revenue growth and ROAS
  • Analyze performance data report insights and recommend improvements to clients and internal teams
  • Collaborate across client services paid social email lifecycle CRO creative and analytics teams to align omnichannel execution