Paid Search Strategist
Skills
AllocationsAudience SegmentationContract Research OrganizationIdentifying New OpportunitiesLanding PagesMarketing StrategyMedia Buying
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience managing paid search campaigns in an agency environment
- Strong knowledge of Google Ads and Microsoft Ads
- Hands-on experience with SA360 Performance Max and advanced search tools
- Proficiency with GA4 and Looker Studio
- Ability to manage budgets across multiple accounts while driving measurable ROI
Nice to have
- Curious
- Ownership-minded
- Collaborative
- Trustworthy
Day to day
- Develop and manage paid search campaigns across Google Ads and Microsoft Ads for DTC clients
- Build and optimize strategies that drive acquisition revenue growth and ROAS
- Analyze performance data report insights and recommend improvements to clients and internal teams
- Collaborate across client services paid social email lifecycle CRO creative and analytics teams to align omnichannel execution
