Paid Search Strategist
Skills
B2C E-CommerceE-Commerce ConsultingE-Commerce OptimizationGoogle AdsGoogle AnalyticsPaid Media AdvertisingPaid Media Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 2 years experience in Google search marketing within an agency.
- Proven track record in holistic e-commerce retention strategy.
- Experience managing substantial Google advertising budgets.
- Expertise in Shopify Google Analytics and Ads required.
- Familiar with financial analysis e.g. income statements and P&Ls.
- Strong project management skills and ability to meet deadlines.
Nice to have
- Bing experience
- Shopify expertise
- Financial analysis skills
Day to day
- Oversee the growth of paid search channels such as Google and Bing.
- Analyze client businesses and set growth targets accordingly.
- Execute search campaigns and identify strategic opportunities for improvement.
- Investigate and troubleshoot performance issues when necessary.
- Compile detailed and accurate client reports.
- Stay up to date with e-commerce trends and best practices.
Hiring process
- Stage 0: Application with a video intro
- Stage 1: Questionnaire
- Stage 2: Interview with a Hiring Manager
- Stage 3: Assignment
- Stage 4: Interview with General Manager