Paid Social Executive

Skills
BriefsCreative BriefsDashboardsMicrosoft ExcelOptimizationPaid Social MediaSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of hands-on Meta Ads experience client or agency side
  • TikTok Ads experience or a strong desire to build it
  • Strong understanding of D2C ecommerce metrics on-platform and full-funnel
  • Track record of turning raw data into actionable campaign insights
  • Highly organised with proactive communication of changes and updates
  • Precise written and verbal communication with no vague reporting
  • Ability to run independently with a growth initiative once briefed
  • Comfortable using Google Sheets or Excel to manipulate data

Nice to have

  • Agency experience
  • Media roadmap exposure
  • Creative roadmap exposure

Day to day

  • Own the execution optimisation and reporting of paid social campaigns across a cohort of D2C clients
  • Dig into performance data daily to identify what is working and what needs to change before anyone asks
  • Partner with the Growth Lead to spot new growth opportunities test ideas and produce data-driven creative briefs