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Paid Social Media Buyer

Skills
Bid StrategyBusiness IntelligenceConsumer BrandingConversion TrackingHealth OutcomesInstagramManagement
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of hands-on paid social buying experience with strong Meta campaign management
  • Demonstrated experience managing significant DTC media budgets and hitting CPA or ROAS targets
  • Deep understanding of Meta campaign structures auction dynamics bid strategies and ad formats
  • Strong analytical skills with the ability to interpret performance data and translate it into optimization actions
  • Experience with structured creative testing frameworks and creative performance analysis
  • Comfortable working across platform-reported metrics and MTA or third-party attribution tools
  • Highly organized detail-oriented and able to manage multiple campaigns and priorities simultaneously

Nice to have

  • Performance-obsessed
  • Action-oriented
  • Creative-minded
  • Accountable
  • Collaborative
  • Curious and adaptable

Day to day

  • Own day-to-day management of paid social campaigns across Meta with a sharp focus on performance and profitability
  • Launch monitor and optimize campaigns across prospecting retargeting and retention funnels while managing meaningful media budgets
  • Run structured creative tests analyze performance data and collaborate closely with growth creative and data teams to scale winning ads