Paid Social Media Buyer
Skills
Analytical SkillsBriefingCTRData AnalyticsInfluencer MarketingLeadershipMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4-5 years of paid social experience across Meta TikTok and Pinterest
- Experience managing high volume Meta budgets of $1M+ per month
- Proven ability to efficiently optimize monthly budgets
- Strong analytical skills with large data sets and KPI optimization
- Advanced Excel skills
- Proficiency with Northbeam
- Excellent written verbal and presentation skills
Nice to have
- Analytical
- Cross-functional
- Data-driven
- Detail-oriented
- Creative thinker
Day to day
- Manage day-to-day execution optimization and reporting for paid social channels, primarily Meta, with a strong focus on campaign performance and growth.
- Launch manage analyze and scale paid social campaigns across Meta TikTok and Pinterest while maintaining accurate tracking naming conventions and audience targeting.
- Monitor pacing budgets KPIs and creative performance daily then turn data into clear recommendations for cross-functional teams and leadership.