CampaignsDigital MarketingMedia StrategyPaid Social MediaPaid Social Media AdvertisingPerformance MeasurementPerformance OrientedSocial Media StrategyStrategic ThinkingWeb Content Writing
WindsorUK
365+ employees
B2CInsuranceFinancial ServicesMarketing
Role
Who you are
Bachelor’s degree in marketing, Communications, or related field or equivalent experience
Proven track record in paid social media marketing at scale with focus on lead generation, performance marketing, and conversion optimization
Expertise in utilizing social media platforms to drive leads and sales with strong focus on performance analytics and optimization
Extensive experience driving leads through Meta
Advanced skills in analytics and performance measurement
Proficiency in tools and techniques for tracking lead generation and conversion metrics
Strategic thinking with performance and ROI-driven mindset
Results-oriented individual with passion for achieving business outcomes through digital marketing
Adaptable and innovative with continuous improvement mindset
Excellent interpersonal skills for effective collaboration focusing on lead generation and performance goals
Excellent communication skills and creative content writing
Strong analytical problem-solving and decision-making capabilities
Desirables
Life insurance experience
Lead generation experience with TikTok Snapchat YouTube
What the job involves
The Paid Social Media Manager will develop and implement targeted paid social media strategies focused on lead generation and performance metrics within the UK market.
Drive sales and conversions through meticulously crafted campaigns, leveraging data-driven insights to optimize performance and ROI.
Oversee creation, execution, and optimization of high-scale ad campaigns, ensuring content is optimized for sales delivery.
Utilize advanced analytics to monitor, analyze, and report on campaign performance with emphasis on lead generation metrics.
Collaborate with creative, compliance, and other teams for campaign creation and feedback on performance insights to enhance future campaigns.
Neilson Financial Services is dedicated to providing families with comprehensive life insurance solutions that ensure financial security for their loved ones. With a strong presence across multiple international markets, we focus on innovation and customer service excellence to be recognized as a global leader in the life insurance industry.