Paid Social Media Manager
Skills
CampaignsDigital MarketingMedia StrategyPaid Social MediaPaid Social Media AdvertisingPerformance MeasurementPerformance Oriented
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing, Communications, or related field or equivalent experience
- Proven track record in paid social media marketing at scale with focus on lead generation, performance marketing, and conversion optimization
- Expertise in utilizing social media platforms to drive leads and sales with strong focus on performance analytics and optimization
- Extensive experience driving leads through Meta
- Advanced skills in analytics and performance measurement
- Proficiency in tools and techniques for tracking lead generation and conversion metrics
- Strategic thinking with performance and ROI-driven mindset
- Strong organizational skills managing multiple campaigns simultaneously
- Results-oriented individual with passion for achieving business outcomes through digital marketing
- Adaptable and innovative with continuous improvement mindset
- Excellent interpersonal skills for effective collaboration focusing on lead generation and performance goals
- Excellent communication skills and creative content writing
- Strong analytical problem-solving and decision-making capabilities
Nice to have
- Life insurance experience
- Lead generation experience with TikTok Snapchat YouTube
Day to day
- The Paid Social Media Manager will develop and implement targeted paid social media strategies focused on lead generation and performance metrics within the UK market.
- Drive sales and conversions through meticulously crafted campaigns, leveraging data-driven insights to optimize performance and ROI.
- Oversee creation, execution, and optimization of high-scale ad campaigns, ensuring content is optimized for sales delivery.
- Utilize advanced analytics to monitor, analyze, and report on campaign performance with emphasis on lead generation metrics.
- Collaborate with creative, compliance, and other teams for campaign creation and feedback on performance insights to enhance future campaigns.