RRemoteville
Neilson Financial Services logoNeilson Financial Services

Paid Social Media Manager

Skills
CampaignsDigital MarketingMedia StrategyPaid Social MediaPaid Social Media AdvertisingPerformance MeasurementPerformance Oriented
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing Communications or related field or equivalent experience
  • Proven track record in paid social media marketing at scale with a clear focus on lead generation performance marketing and conversion optimization
  • Expertise in utilizing social media platforms to drive leads and sales with a strong focus on performance analytics and optimization
  • Extensive experience driving leads through Meta is required
  • Advanced skills in analytics and performance measurement with proficiency in tools and techniques for tracking lead generation and conversion metrics
  • Strategic thinking with a performance and ROI-driven mindset capable of translating data insights into actionable lead generation strategies
  • Strong organizational skills with ability to manage multiple performance-focused campaigns simultaneously
  • Results-oriented individual with a passion for achieving tangible business outcomes through digital marketing
  • Adaptable and innovative with a continuous improvement mindset focused on performance optimization
  • Excellent interpersonal skills capable of working effectively in a collaborative environment while maintaining a focus on lead generation and performance goals
  • Excellent communication skills and creative content writing ability
  • Strong analytical problem-solving and decision-making capabilities

Nice to have

  • Life Insurance experience
  • Lead generation through TikTok Snapchat YouTube
  • Performance optimization mindset

Day to day

  • Devise and execute paid social media strategies with a primary focus on high scale lead generation conversion optimization and achieving high-performance metrics
  • Oversee the creation execution and optimization of high scale ad campaigns rigorously focusing on performance indicators such as CPA CPL and ROI ensuring content is optimized for sales delivery
  • Utilize advanced analytics to monitor analyze and report on campaign performance with an emphasis on lead generation metrics making data-informed decisions to continuously optimize campaigns
  • Collaborate with creative compliance and other teams on campaign creation feeding back creative performance insights to drive future campaign development