Remote Paid Social Media Manager Job in Windsor, UK Neilson Financial Services

Who you are

• Bachelor’s degree in Marketing Communications or related field or equivalent experience
• Proven track record in paid social media marketing at scale with a clear focus on lead generation performance marketing and conversion optimization
• Expertise in utilizing social media platforms to drive leads and sales with a strong focus on performance analytics and optimization
• Extensive experience driving leads through Meta is required
• Advanced skills in analytics and performance measurement with proficiency in tools and techniques for tracking lead generation and conversion metrics
• Strategic thinking with a performance and ROI-driven mindset capable of translating data insights into actionable lead generation strategies
• Strong organizational skills with ability to manage multiple performance-focused campaigns simultaneously
• Results-oriented individual with a passion for achieving tangible business outcomes through digital marketing
• Adaptable and innovative with a continuous improvement mindset focused on performance optimization
• Excellent interpersonal skills capable of working effectively in a collaborative environment while maintaining a focus on lead generation and performance goals
• Excellent communication skills and creative content writing ability
• Strong analytical problem-solving and decision-making capabilities

Desirables

• Life Insurance experience
• Lead generation through TikTok Snapchat YouTube
• Performance optimization mindset

What the job involves

• Devise and execute paid social media strategies with a primary focus on high scale lead generation conversion optimization and achieving high-performance metrics
• Oversee the creation execution and optimization of high scale ad campaigns rigorously focusing on performance indicators such as CPA CPL and ROI ensuring content is optimized for sales delivery
• Utilize advanced analytics to monitor analyze and report on campaign performance with an emphasis on lead generation metrics making data-informed decisions to continuously optimize campaigns
• Collaborate with creative compliance and other teams on campaign creation feeding back creative performance insights to drive future campaign development