Paid Social Specialist
Skills
Account ManagementAnalytical SkillsCreative DevelopmentDigital ContentEditorialLeadershipMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of hands-on experience managing and scaling paid social campaigns preferably in media publishing or digital content
- Proven success driving audience growth engagement and performance through paid social channels
- Strong expertise across major paid social platforms including Meta TikTok YouTube and others
- Deep understanding of creative strategy and its impact on performance
- Strong analytical skills and experience with performance reporting attribution and optimization
- Experience managing budgets forecasting performance and scaling campaigns efficiently
- Familiarity with tracking infrastructure including pixels conversion events and troubleshooting discrepancies
- Excellent communication and collaboration skills in a remote cross-functional environment
- Self-starter highly organized proactive and comfortable in a fast-paced evolving media landscape
- Deep passion for culture community and purpose-driven brand work
- Advocate for diversity equity and inclusion
Nice to have
- Creative-first
- Analytical
- Strategic
- Collaborative
- Self-starter
- Highly organized
- Proactive
- Culture driven
- Purpose driven
- Leadership minded
Day to day
- Lead the strategy planning execution and optimization of paid social campaigns across multiple owned and operated media brands and platforms
- Develop scalable audience acquisition retention and engagement approaches across Meta TikTok YouTube and emerging channels
- Partner with Creative Production Editorial Account Management Ad Operations and Media Planning teams to create high-performing ad creative and translate performance data into actionable insights