Paid Social Specialist

Day to day

• Work with the Head of Growth Marketing to execute the company’s performance marketing strategy across multiple countries including UK EU & DE
• Setup and execute retargeting and prospecting paid social ads across Meta and TikTok to maximise ROAS and customer acquisition
• Continuous optimisation of bid strategies placement types and ad formats across the right demographics (age groups locations etc)
• Roll out and manage TikTok shop activity in the UK and selected European countries
• Work with the eCommerce team to improve user experience and maximise conversion rates
• Undertake daily performance analysis and report back to the Head of Growth Marketing and Product Marketing Manager on overall performance and trends
• In collaboration with the team drive creative development and optimisation for paid social activations and ensure channel best practices are kept when creating paid social assets
• Monitor feeds UTM tracking pixels and CAPI integrations to ensure reporting and audience builds are as accurate as possible across regions
• Pull and pivot datasets to analyse paid social channel performance by region fit for weekly trade reports
• Own the paid social testing roadmap to improve sales and ROAS