5+ years of experience in B2B marketing and at least 3 years in a partnership marketing role
Strong cross-functional collaboration skills particularly with sales teams
Proficient in Google Analytics Marketing Automation Tools and Salesforce
Creative and analytical skills to analyze campaign success and present findings
Impeccable attention to detail and strong verbal and written communication & presentation skills
Independent self-starter with a robust work ethic and integrity
Ability to navigate a fast-paced environment
Desirables
B2B Marketing
Bespoke
Marketing Analytics
Partner Marketing
What the job involves
Act as the primary point of contact with partner marketing leads and our Channel Sales Team building and nurturing those internal and external relationships
Develop and execute go-to-market strategy for new partnerships and continuously work to improve our channel partner program
Develop and execute strategic marketing plans across owned paid and earned channels driving leads pipeline through referral partners
Create replicable processes campaigns automation tools and resources to support and grow partner relationships
Craft compelling messaging and bespoke marketing materials for usage by key partners to promote the Payactiv offering
Payactiv empowers lower-income workers with timely access to their earned wages, enhancing financial health and reducing stress. We leverage advanced payment technologies to redefine financial services, ensuring that every employee can achieve resilience and wellness through our pioneering Earned Wage Access services.