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Partnerships Marketing Manager

Skills
B2B MarketingBusiness StrategyCollaborativeData AnalysisGoogle AnalyticsMarketingMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of B2B marketing
  • 3 years in partnership marketing role
  • Cross-functional experience with sales teams
  • Knowledge in Google Analytics, Marketing Automation Tools, Salesforce
  • Understanding of marketing technology and advertising landscape
  • Experience in scaling partner marketing programs
  • Creative and analytical skills
  • Attention to detail
  • Strong verbal, written communication and presentation skills
  • Strong work ethic and integrity
  • Ability to work independently
  • Self-starter, fast learner

Nice to have

  • Collaborative
  • Data Analysis
  • Strategic Partnerships

Day to day

  • Drive and support our business partnership program by developing marketing initiatives to drive adoption and growth
  • Strategize, build, execute, and measure programs for prospecting and nurturing high-quality partner leads
  • Develop collateral and co-marketing campaigns with existing partners to position Payactiv as the industry leader
  • Act as a primary point of contact with partner marketing leads and our Channel Sales Team, building and nurturing those internal and external relationships
  • Collaborate cross-functionally with Sales, Marketing, and Account Management Teams to build Partner support plans and co-marketing efforts
  • Analyze and communicate results to rapidly scale successful programs and learnings