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Performance & Growth Manager
Skills
Analytical SkillsCreative StrategyCustomer LoyaltyDTCDashboardsExecutorGrowth Strategies
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- DTC e-commerce experience in-house or agency-side
- Hands-on paid media platform experience in Meta and or Google Ads
- Strong Shopify knowledge for CRO discussions
- Experience managing or directing external paid media agencies
- Strong analytical ability with confidence building views from raw data
- Ability to connect performance data to creative decisions
Nice to have
- Ambitious
- Curious
- Hungry
- Fast-paced
- Open to line management
Day to day
- Own paid media strategy across Meta and Google and stay hands-on in campaign platforms
- Analyse performance using blended metrics such as MER CAC and contribution margin to identify clear growth actions
- Lead creative strategy by turning data into sharp briefs and working with creative teams to test and improve output
- Manage the affiliate programme proactively through outreach onboarding relationships and reporting
- Partner with a CRO agency on Shopify improvements including PDP optimisation UX and checkout flow