What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3 to 4 years creating performance video ads
- Experience with consumer subscription apps
- Proven creatives that scale on Meta
- Strong instincts for hooks storytelling and short-form pacing
- Hands-on static ad design skills
- Ability to own creative strategy independently
- Curious fast-moving and performance-minded
Nice to have
- Independent
- Experimental
- Creative
- Performance-minded
- Fast-moving
Day to day
- Own ad creative end to end from ideation through iteration
- Create and edit short-form video ads and static ads with a performance focus
- Use AI tools to generate visuals concepts and story variations quickly
- Remix existing audio video and static assets into fresh creatives
- Test hooks narratives pacing and formats to improve performance
- Work closely with the growth marketer using data to guide creative decisions