Performance Creative Lead
Skills
ShopifyBrand BuildingCTRComputer RepairConsumer BrandingConsumerCreative Briefs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in creative strategy performance marketing brand strategy growth marketing or DTC eCommerce
- Deep understanding of customer psychology and buying behavior
- Strong copywriting and messaging skills
- Experience developing creative campaigns that drive measurable business results
- Comfortable analyzing marketing data and translating insights into creative decisions
- Experience creating creative briefs and managing creative projects
- Ability to balance strategic thinking with hands-on execution
- Experience working with designers videographers photographers and freelancers
- Strong organizational and project management skills
Nice to have
- Strategic
- Analytical
- Creative
- Organized
- Collaborative
- Growth-minded
Day to day
- Own the creative roadmap and campaign calendar for a direct-to-consumer brand.
- Develop campaign concepts that improve clicks conversions revenue and customer experience across channels.
- Direct internal and external creative partners and guide briefs feedback and testing to launch cohesive high-performing creative.
- Analyze marketing data customer behavior and competitor trends to uncover new angles messaging and opportunities.