Performance Creative Strategist
Skills
Adobe PhotoshopAestheticsCanvaCreative StrategyGamingMarketingPaid Media Advertising
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4-5 years of experience as a creative strategist at a recognised media agency or client-side team
- Understanding of paid media and paid social advertising
- Strong eye for aesthetics layout typography and visual composition
- Hands-on ability with Canva Photoshop Figma CapCut Adobe Express or similar tools
- Experience creating static ads social media graphics or paid social creatives
- Strong understanding of social media trends and what makes people stop scrolling
- Ability to research analyse and structure creative ideas methodically
- Comfortable using AI tools for creative production and image editing
- Clear simple copywriting ability
- Creative mindset with a structured commercially aware approach
- Proactive fast-moving and comfortable in an early-stage startup environment
Nice to have
- Meta ads experience
- Instagram ads experience
- UGC briefs
- Creator-led campaigns
- Consumer apps experience
- Fintech experience
- Gaming experience
- Entertainment experience
- Sport experience
- Community-led products
Day to day
- Develop static ad concepts for Meta Instagram and other paid social channels
- Create and edit visual assets using Canva Photoshop Figma CapCut or similar tools
- Research trends competitor ads creator formats and winning hooks then turn insights into structured creative tests
- Write clear headlines hooks and simple ad copy and review performance data to recommend improvements