Performance Creative Strategist
Skills
BriefsCTRCreative IndustriesDTCEnglishOriginal ConceptsOutsourcing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least one year of performance creative direct-response copywriting or related DTC ecommerce experience
- Two or more years of relevant experience is preferred
- Strong research concepting and brief-writing ability
- Understanding of Meta creative metrics
- Ability to turn performance data into practical creative decisions
- Strong written English and clear communication
- Confidence using AI tools without outsourcing strategic judgment
- Examples of previous campaigns concepts or strategic work
Nice to have
- Creative thinking
- Strategic mindset
- Commercial awareness
- Analytical approach
- Clear communicator
Day to day
- Research customers competitors reviews and market trends to uncover audience opportunities
- Develop hooks angles scripts storyboards and production-ready briefs for paid social creative
- Analyse performance data including hook rate hold rate CTR CPA and conversion to guide the next creative round
Hiring process
- Complete the application form