Performance Marketer
Skills
AdvertisingAttention To DetailCopywritingDevelopment CoachingDirect Response MarketingMarketingMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years experience in marketing and advertising
- Proven track-record in sales funnel development and optimization
- Strong copywriting experience
- Strong marketing project management and people performance management experience
- Strong knowledge of marketing Apps and web tools (e.g., Hubspot, Clickfunnels, Hyros, Airtables
- Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
- Experience working with common digital advertising platforms such as Google AdWords/Display Network, Facebook, Instagram and YouTube, etc.
- Experience working in a startup environment and building a team/department
- General "good taste," including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
- Must be a pro at communication with extreme attention to detail
- Ability to coordinate and communicate across all departments
- Self-directed and able to work closely with a high performance CEO
- Ability to work with a sense of urgency to drive the marketing efforts forward
- Results-driven mindset
- Ability to work collaboratively with creative and technical teams
- Willing to work weekends and evenings if needed
- Willing to be a sponge, take information, learn quickly, execute fast
- Adaptability and willingness to stay updated with industry changes
Nice to have
- Good taste
- Creativity
- Ability to adapt quickly
Day to day
- Lead and manage multiple projects simultaneously, overseeing all aspects including scope, timeline, budget, coordination and completion
- Write direct response copy for ads, funnels, emails and sales letters where required
- Implement marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects
- Help deliver high converting funnels and outstanding paid media campaigns, focusing on trouble-shooting, strategizing and meeting KPIs on platforms like Facebook, Instagram, YouTube, TikTok and Google
- Use advanced data analysis tools like Hyros and GA4 to monitor and analyze campaign performance, making data-driven decisions to improve ROI