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Performance Marketer

Skills
AdvertisingAttention To DetailCopywritingDevelopment CoachingDirect Response MarketingMarketingMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years experience in marketing and advertising
  • Proven track-record in sales funnel development and optimization
  • Strong copywriting experience
  • Strong marketing project management and people performance management experience
  • Strong knowledge of marketing Apps and web tools (e.g., Hubspot, Clickfunnels, Hyros, Airtables
  • Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
  • Experience working with common digital advertising platforms such as Google AdWords/Display Network, Facebook, Instagram and YouTube, etc.
  • Experience working in a startup environment and building a team/department
  • General "good taste," including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
  • Must be a pro at communication with extreme attention to detail
  • Ability to coordinate and communicate across all departments
  • Self-directed and able to work closely with a high performance CEO
  • Ability to work with a sense of urgency to drive the marketing efforts forward
  • Results-driven mindset
  • Ability to work collaboratively with creative and technical teams
  • Willing to work weekends and evenings if needed
  • Willing to be a sponge, take information, learn quickly, execute fast
  • Adaptability and willingness to stay updated with industry changes

Nice to have

  • Good taste
  • Creativity
  • Ability to adapt quickly

Day to day

  • Lead and manage multiple projects simultaneously, overseeing all aspects including scope, timeline, budget, coordination and completion
  • Write direct response copy for ads, funnels, emails and sales letters where required
  • Implement marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects
  • Help deliver high converting funnels and outstanding paid media campaigns, focusing on trouble-shooting, strategizing and meeting KPIs on platforms like Facebook, Instagram, YouTube, TikTok and Google
  • Use advanced data analysis tools like Hyros and GA4 to monitor and analyze campaign performance, making data-driven decisions to improve ROI