Performance Marketing Director
Skills
AdvertisingBudget ManagementCampaignsCost Per AcquisitionCost Per LeadMarketing ComplianceMedia Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 7 years of experience in Performance Marketing with a strong track record.
- Expertise in managing paid ads on platforms like Facebook YouTube TikTok and Google.
- Strong leadership skills and proficiency in team management and budget oversight.
- Excellent analytical skills with experience in using data analysis and performance tracking tools
Nice to have
- Familiarity with traditional advertising
- Understanding of Programmatic Advertising
Day to day
- Lead a team to deliver effective media campaigns and funnels focusing on strategic outcomes and KPI achievement.
- Use advanced tools like Hyros and GA4 for detailed data analysis to optimize campaign ROI.
- Collaborate with various teams to ensure advertising compliance and alignment with business goals.
- Stay updated with industry trends to drive innovation and creativity in advertising strategies.