Flight Group

Performance Marketing Executive

Skills

AdvertisingCampaign EffectivenessCampaignsCreative StrategyMarket SegmentationNew Product RolloutPerformance Marketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Develop, execute, and optimise campaigns across Meta platforms
Utilize Meta's analytics tools to glean insights, inform strategies, and tell compelling stories
Collaborate with creative teams to tailor messaging, imagery, and video content
Harness sophisticated targeting capabilities of Meta
Evaluate campaign effectiveness, ROI, and client impact

Develop, execute, and optimise campaigns across Meta’s suite of platforms, using your deep understanding of their unique features, audience behaviours, and AI-driven advertising technologies to maximize impact
Utilize Meta's robust analytics tools to glean insights, inform strategies, and tell compelling stories of campaign success, challenges, and opportunities to our clients
Collaborate with creative teams to tailor messaging, imagery, and video content specifically for Meta platforms, ensuring that every ad not only captures attention but also embodies the client/ brand's voice and resonates with their target audiences
Harness the sophisticated targeting capabilities of Meta to reach and engage ideal customers as well as understanding the power of going broad too
Keep a laser focus on performance metrics, leveraging Meta’s analytics to rigorously evaluate campaign effectiveness, ROI, and client impact. Your ability to translate data into actionable insights that can then be communicated across various teams which will fuel client growth and optimize marketing spend