Performance Marketing Lead
Skills
AnalyticsChannel StrategyConsumerContract Research OrganizationDigital MarketingExternal AgenciesInterest Rates
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in performance or growth marketing lead or equivalent
- Proven experience writing and optimizing conversion-focused copy for paid media and email
- Hands-on experience with paid and organic social media
- Hands-on experience with email marketing platforms and Klaviyo preferred
- Strong working knowledge of SEM/PPC and OTT/CTV
- Experience managing agencies and small high-impact teams
- Data-driven mindset with strong analytical instincts
Nice to have
- Entrepreneurial spirit
- Hands-on operator
- Strategic ownership
- Analytical instincts
- High accountability
- Strong communicator
Day to day
- Own and execute performance marketing across paid social organic social SEM PPC OTT CTV display retargeting and lifecycle email.
- Build launch and optimize campaigns directly while writing testing and refining conversion-focused copy hooks CTAs and offer strategies.
- Lead agency oversight internal team coordination and performance reporting to drive efficiency measurable growth and scalable results.